Growth Marketer – Performance Marketing Location: Ahmedabad, Gujarat Employment Type: Full-time Experience: 1.5 – 2 Years Working Days: 6 Days/Week Working Hours: Flexible 9-hour shift (start time between 8:00 AM and 11:00 AM) Compensation: ₹30,000 – ₹35,000 in-hand per month About the Role We are looking for an execution-focused Growth Marketer / Performance Marketer with hands-on experience in Meta Ads and Google Ads. The ideal candidate should have strong expertise in paid acquisition, campaign optimization, conversion tracking, and performance analytics. This is not a generalist Digital Marketing or SEO role. You will be responsible for managing and scaling paid campaigns with a strong focus on conversions, CPL, CAC, ROAS, and overall ROI. Key Responsibilities • Plan, set up, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads. • Manage monthly advertising budgets of ₹1 lakh+. • Monitor campaign performance and optimize campaigns to improve conversions and ROI. • Track and analyze key performance metrics including: • CPL (Cost Per Lead) • CAC (Customer Acquisition Cost) • CPA (Cost Per Acquisition) • CPC (Cost Per Click) • CTR (Click-Through Rate) • Conversion Rate • ROAS (Return on Ad Spend) • Conduct audience research, segmentation, targeting, and retargeting. • Manage campaign setup, tracking, pixels, conversion events, and related campaign parameters. • Develop and execute A/B tests for ad creatives, copy, landing pages, audiences, and campaign strategies. • Identify ad fatigue, performance drops, scaling opportunities, and optimization areas. • Analyze campaign data and prepare regular performance reports. • Work closely with creative and business teams to improve campaign performance and lead quality. • Scale successful campaigns while maintaining an efficient CAC and healthy ROAS. • Stay updated with changes in Meta and Google advertising platforms and performance marketing best practices. Requirements & Qualifications • 1.5 – 2 years of hands-on experience in Performance Marketing / Growth Marketing. • Strong practical experience with Meta Ads Manager and Google Ads. • Proven experience managing ₹1 lakh+ monthly ad spend. • Strong understanding of paid acquisition and conversion funnels. • Good knowledge of campaign setup, audience targeting, retargeting, bidding strategies, and conversion tracking. • Strong understanding of performance marketing metrics such as CPL, CAC, CPA, CPC, CTR, Conversion Rate, and ROAS. • Experience with A/B testing of creatives, ad copy, audiences, and landing pages. • Strong analytical and numerical skills. • Ability to interpret campaign data and make data-driven optimization decisions. • Good communication skills and the ability to clearly explain campaign performance and results. Ideal Candidate We are looking for someone who is: • Execution-oriented, rather than purely strategic. • Strong in hands-on Meta + Google Ads management. • Comfortable handling significant monthly ad budgets. • Highly data-driven and comfortable working with numbers and performance metrics. • Focused on leads, conversions, CAC, and revenue, rather than vanity metrics. • Capable of independently monitoring, optimizing, testing, and scaling campaigns. Important Note This role is specifically for Performance/Growth Marketing. Candidates whose experience is primarily in SEO, social media management, content marketing, branding, or general digital marketing without substantial hands-on paid advertising experience will not be considered.