Campaigns, Lead Generation & Paid Advertising ● Execute approved campaigns end-to-end: objective -> audience -> message -> creative/content -> landing page/CTA -> publishing/promotion -> lead tracking -> analysis. ● Create campaigns around product capabilities, customer problems, target segments, events, webinars, new content and relevant government/enterprise themes. ● Plan, set up, execute and monitor paid advertising when required and approved, including Google Ads, LinkedIn Ads and Meta Ads where relevant to the target audience. ● Manage routine targeting, budgets, creatives, campaign setup, landing/CTA flow and optimisation within approved limits; specialist media buying may be supported externally when justified. ● Ensure campaign enquiries/leads are captured and handed to Sales with the correct source and campaign context.● Track meaningful outcomes such as clicks, leads, conversions, cost per lead/acquisition indicators and lead-quality feedback - not only impressions. ● Run practical experiments with creative, messaging, CTA, audience or channel and document what improves performance. Email, WhatsApp & Database Marketing ● Prepare approved email campaigns, newsletters, product updates and nurture content for relevant customer/prospect databases. ● Support approved WhatsApp marketing/communication through WATI or other company tools where appropriate. ● Segment communication where practical so different audiences receive relevant messaging. ● Coordinate campaign timing with Sales and Customer Success and track responses, enquiries and available delivery/open/click performance. Website, Content, SEO & GEO / AI Search Visibility ● Coordinate and/or publish approved website content through the CMS, including blogs, news, product updates, use cases, case studies, landing pages and campaign content. ● Write or edit clear marketing copy and create/select supporting images, titles, meta descriptions and internal links. ● Support keyword research and on-page SEO, including headings, page titles, meta descriptions, internal linking, image alt text and content optimisation. ● Use Google Search Console, GA4 and appropriate SEO tools to monitor search impressions, clicks, visibility, landing-page performance and content opportunities. ● Coordinate technical SEO issues with the development team and follow them through to closure. ● Track how and relevant product/category queries appear in AI-assisted search and answer platforms such as Google AI experiences, ChatGPT, Gemini and Perplexity where practical. ● Create useful, factual content that answers real customer questions clearly and improves discoverability across both traditional search and emerging AI/answer engines.