Job description / work responsibilities: • Plan and achieve monthly and yearly sales targets; set monthly/quarterly/yearly targets for each distributor in the region. • Ensure product availability at all relevant channels through the distributor sales force per company guidelines, drive redistribution value and volume targets. • Build and enhance trade relations; drive continuous market development and addition of new outlets for wider coverage. • Own distribution setup and secondary sales force deployment; extend support for implementation of all activities through the secondary sales network. • Implement all trade/consumer activations and merchandising (visibility) programs with timely, quality feedback as per guidelines. • Ensure distributors’ compliance with roles and responsibilities; develop each distributor profitably and execute sales/discount/trading terms as determined by the company. • Monitor and minimize bad-goods returns; track deliveries from distributors to customers and ensure effective market coverage. • Monitor distributor overheads and profitability (ROI); build strong business relationships with distributors, trade, and key accounts in assigned territories. • Produce accurate and timely market intelligence reports (competitor activity, price changes, promotional support) and coordinate communication between the team and distributor management. • Lead people process for the secondary sales force - performance evaluations, training, and cost optimization - while complying with all company policies, instructions, and directives. Qualifications • Strong communication skills with poise and confidence. • Analytical approach; flexible, resourceful, and innovative mindset to solve on-ground challenges. • Proven experience in FMCG/channel sales covering distributor handling, market coverage expansion, and trade relationship management.