Key Responsibilities Performance Marketing Strategy • Develop and execute the overall performance marketing strategy aligned with business objectives. • Plan media budgets across Google, Meta, YouTube, Display, and other digital platforms. • Optimize campaigns to maximize ROI, ROAS, and customer acquisition. Campaign Management • Manage Google Ads (Search, Shopping, Performance Max, Display, YouTube). • Manage Meta Ads (Facebook & Instagram). • Plan remarketing, dynamic ads, and customer retention campaigns. • Execute festive, seasonal, and promotional campaigns. Analytics & Reporting • Monitor key performance metrics including: ROAS / ROI / CAC / CPA / AOV • Prepare daily, weekly, and monthly performance reports. • Analyze campaign effectiveness and recommend optimization strategies. SEO & Organic Growth Coordination • Coordinate with the SEO agency for organic growth initiatives. • Align paid and organic strategies for maximum visibility. • Monitor Search Console and GA4 insights. Tracking & Measurement • Ensure proper implementation and validation of: Google Analytics 4 / Google Tag Manager / Meta Pixel / Google Ads Conversion Tracking • Work closely with technical teams to maintain accurate tracking. Agency & Vendor Management • Manage performance marketing agencies and digital partners. • Conduct weekly review meetings. • Evaluate campaign performance against agreed KPIs. • Ensure timely execution of action plans. . Budget Management • Prepare monthly and quarterly media plans. • Monitor budget utilization and optimize spend. Required Skills • Google Ads (Search, Shopping, PMax, Display, YouTube) • Meta Ads Manager • Google Analytics 4 • Google Tag Manager • Merchant Center Qualifications & Exp • Bachelor’s degree in marketing, Business, or a related field. • Previously worked with digital marketing agency to manage performance ads • 5–8 years of experience in Performance Marketing. • At least 3 years managing campaigns with monthly media spends of 10 lakh+ • Google Ads and GA4 certifications are an advantage.