Role Overview We are looking for a Brand Manager with 3–5 years of experience, ideally in luxury retail, fashion, jewellery, beauty, lifestyle, or premium consumer brands. This person will own and manage the brand’s digital and social ecosystem end-to- end, from content planning and campaign execution to agency coordination, shoot management, and identifying opportunities to consistently elevate the brand across platforms The ideal candidate is proactive, detail-oriented, creatively sharp, culturally aware, and deeply invested in building aspirational brand communication. Key Responsibilities Brand & Social Media Management  Own the end-to-end management of the brand’s digital and social media presence  Create and manage monthly content calendars across platforms  Ensure consistency in tone, visual language, storytelling, and brand identity  Monitor platform performance, trends, and audience engagement Campaign Planning & Execution  Conceptualise and execute digital campaigns, launches, seasonal moments, and occasion-based communication  Identify relevant cultural moments, festivals, trends, and opportunities for brand participation  Work closely with internal stakeholders and external agencies to ensure timely execution Content & Shoot Coordination  Coordinate and manage shoots including campaign shoots, product shoots, festive content, and social-first content  Work with photographers, stylists, production teams, influencers, and creative partners  Oversee content output from ideation to final delivery Agency & Vendor Management  Coordinate with creative, media, influencer, production, and digital agencies  Review deliverables and ensure quality control across all assets  Drive timelines, feedback loops, approvals, and execution efficiency Strategy & Growth  Continuously identify ways to improve brand communication and digital presence  Stay updated on luxury, fashion, jewellery, retail, and social media trends  Bring fresh ideas for content formats, collaborations, influencer activations, and audience engagement Cross-Functional Coordination  Work closely with the E-commerce team to ensure seamless alignment between marketing campaigns and online availability, including product readiness, offer visibility, e-commerce specific promotions, and timely execution across digital platforms. Requirements  3–5 years of experience in brand management, social media, digital marketing, or content strategy  Prior experience in luxury retail, jewellery, fashion, beauty, or premium/lifestyle brands preferred  Strong understanding of Instagram, Google, LinkedIn, YouTube, Twitter/X, Pinterest, and evolving digital platforms, with the agility to adapt to emerging tools, trends, and channels over time  Working knowledge of tools such as Canva, Meta Business Suite, Google Business Profile, scheduling/publishing tools, and other content or marketing platforms  Excellent aesthetic sense and understanding of luxury communication  Strong project management and coordination skills  Ability to manage multiple campaigns and timelines simultaneously  Strong communication and presentation skills  Highly proactive, organised, and detail-oriented  Comfortable working across both strategic planning and hands-on execution as the scope of the role evolves with the brand’s growth