Key Responsibilities ● Drive qualified pipeline generation through integrated B2B marketing campaigns ● Execute demand generation programs across digital and offline channels ● Build and optimize lead nurturing and lifecycle marketing programs to improve funnel conversions ● Manage marketing-sourced pipeline targets, campaign ROI, and conversion metrics ● Support revenue growth through measurable marketing initiatives aligned with business goals ● Identify and target accounts through ABM strategies and market research ● Collaborate with Sales and Pre-Sales teams to align campaigns with target accounts and business priorities ● Analyze market trends, competitor positioning, and customer insights to improve campaign effectiveness ● Ensure alignment between marketing campaigns, sales priorities, and pipeline goals ● Support go-to-market (GTM) initiatives for cloud, managed services, and enterprise solutions ● Liaise with Google and strategic technology partners on joint GTM initiatives, campaigns, co-marketing opportunities, and market development programs ● Manage and optimize multi-channel marketing campaigns including: Google Ads / Adwords, LinkedIn campaigns, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Email marketing, Webinars and partner campaigns ● Improve digital visibility, lead acquisition, and campaign performance ● Manage CRM and marketing automation platforms such as HubSpot and Salesforce ● Track and analyze campaign performance Required Skills & Experience ● 7+ years of experience in B2B marketing, preferably in Cloud, SaaS, Managed Services (MSP), or enterprise technology environments ● Strong expertise in pipeline generation and demand generation marketing ● Hands-on experience with Account-Based Marketing (ABM) for enterprise accounts ● Experience collaborating with Sales and Pre-Sales teams in revenue-focused environments ● Familiarity with cloud ecosystems including AWS, Azure, and GCP ● Experience managing performance marketing initiatives including Google Ads, SEO, AEO, and GEO ● Experience with CRM and marketing automation platforms such as HubSpot and Salesforce ● Strong analytical and data-driven mindset with focus on measurable business outcomes ● Ability to manage multiple campaigns in a fast-paced environment Preferred Qualifications ● Experience working with Google Cloud ecosystem or partner programs ● Familiarity with GTM partnerships and co-marketing initiatives ● Exposure to AI-enabled marketing tools and automation platforms ● Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field