Key Responsibilities Brand & Creative Management • Own and drive the overall brand strategy, ensuring consistency across all customer touchpoints — in-store, digital, print, and outdoor • Develop and execute ATL (Above The Line) and BTL (Below The Line) campaigns aligned with seasonal collections, festive calendars, and brand milestones • Conceptualise creative assets including visual merchandising ideas, campaign imagery, packaging, and in-store collateral • Demonstrate strong graphic design sensibility and an ability to visualise ideas; hands-on proficiency with design tools and creative apps is a plus Digital Marketing & Social Media • Lead the brand’s social media presence across Instagram, Facebook, YouTube, and emerging platforms with engaging, on-brand content • Plan and manage digital advertising campaigns (Google Ads, Meta Ads, programmatic) to drive footfall and online engagement • Drive SEO/SEM strategies and manage the brand’s online reputation and reviews • Leverage tech-savviness and familiarity with modern apps and digital tools to enhance marketing efficiency and innovation CRM & E-Commerce • Build and manage the CRM strategy to drive customer retention, repeat purchases, and loyalty programme engagement • Support or lead the e-commerce channel, ensuring seamless integration between online and offline brand experiences • Track and analyse customer data to personalise outreach and maximise lifetime value Events, PR & Partnerships • Plan and execute brand events, trunk shows, exhibitions, influencer collaborations, and store launch activities • Manage relationships with PR agencies, media houses, and influencers to secure earned media and brand visibility • Identify and execute strategic brand partnerships and co-marketing opportunities Performance & Analytics • Set marketing KPIs, track campaign performance, and present regular MIS reports to the leadership team • Manage the marketing budget efficiently with a clear ROI orientation • Stay current with industry trends, competitor activity, and emerging marketing technologies AI & Emerging Technology in Marketing • Demonstrate a strong understanding of AI and its applications in modern marketing — including generative AI for content creation, AI-driven customer segmentation, predictive analytics, and marketing automation • Leverage AI tools across all marketing initiatives including campaign ideation, copywriting, social media content generation, visual design, ad optimisation, and performance reporting • Stay ahead of the curve on emerging AI-powered marketing platforms and integrate them into day-to-day workflows to drive efficiency, personalisation, and competitive advantage • Champion an AI-first mindset within the marketing function, training and upskilling the team to adopt AI tools for faster execution and smarter decision-making