Key Responsibilities: ● Own and drive the overall brand strategy, ensuring a consistent and differentiated brand identity across all digital and offline touch points in a B2B environment. ● Define, plan, and oversee social media strategy and governance, driving sustained engagement, reach, and brand affinity across platforms. ● Lead and govern content strategy and creation across formats including posts, videos, blogs, thought leadership, PR assets, case studies, and marketing collateral. ● Own and optimize digital performance marketing initiatives (Google Ads and paid campaigns), with accountability for ROI, CAC, and pipeline contribution. ● Own and scale email marketing and automation programs using HubSpot, driving lead nurturing, customer engagement, and lifecycle marketing. ● Manage and integrate multiple CRM and marketing platforms (HubSpot, Salesforce, and other CRMs) to ensure seamless lead flow, attribution, and reporting. ● Build and manage customer cohorts / segmentation strategies to enable targeted campaigns, ABM initiatives, and personalized communication. ● Leverage marketing intelligence and prospecting tools such as Clay, ZoomInfo, Lead Pyramid, or similar platforms to support demand generation and ABM programs. ● Act as the primary stakeholder manager, coordinating with internal teams, external agencies, PR partners, and vendors to ensure timely and high-quality execution. ● Liaise closely with Google Partner teams and other OEMs to align branding, co-marketing initiatives, joint campaigns, and partner-led programs in line with Google guidelines. ● Oversee end-to-end campaign management, from strategic planning and budgeting to execution, reporting, and post-campaign analysis. ● Lead event and field marketing initiatives, including webinars, partner events, and industry engagements, covering end-to-end planning and execution. ● Drive SEO and organic growth strategy, improving visibility, inbound traffic, and content performance across key digital channels. ● Build, lead, and scale the marketing team, including hiring, mentoring, performance management, and capability development. ● Ensure strong alignment between marketing initiatives and business objectives, working closely with leadership, sales, and revenue teams. What We’re Looking For ● Master's degree in Marketing, Communications, Design, or a related field ● Proven experience of 7+years in marketing, or a related field, preferably in [B2B]. ● Strong creative and strategic thinking skills with the ability to translate business objectives into effective branding campaigns. ● Excellent verbal and written communication skills with the ability to articulate and present ideas effectively. ● Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously. ● Experience in HubSpot and other marketing tools or media.