Key Responsibilities / Accountability  Strategic Concept Development Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal initiatives, ensuring alignment with brand objectives and audience insights.  Client Pitch Support & Creative Storytelling Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy, and creative teams to win business and enhance proposal impact.  Brand Voice & Messaging Alignment Ensure consistency in tone, language, and brand positioning across content formats—whether digital, onground, or internal communication.  Cross-Functional Creative Collaboration Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and end-to-end narratives.  Social Media Campaign Thinking Contribute to the ideation and copywriting for social media content, employer branding campaigns, and thought leadership initiatives.  Research, Trends & Insight Mining Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance. Required Qualifications & Experience Required Skills & Competencies  Graduate/Postgraduate in Communications, Journalism, Mass Media, English, or Marketing  4–6 years of experience in creative copywriting, brand communication, or experiential/event marketing  Exposure to integrated campaigns (digital + on-ground) & experience with B2B/B2C brands  Proven experience in leading pitches, script writing, and concept presentations  Ability to simplify complex ideas into compelling narratives and copy. Required Skills & Competencies  Strategic storytelling and creative ideation.  Strong command over written English with flair for impactful copy  Excellent presentation and articulation skills  Team collaboration and time management  Visual and cultural awareness  Ability to work in a high-pressure, fast-paced environment