Responsibilities • Understanding the commercial operation, challenges, objectives, and daily work of each team; improving their operation and productivity through CRM administration. • Providing system administration support, especially related to user permissions, custom objects, and workflows. • Creating, managing, and optimizing complex workflow rules, validation rules, and approval processes. • Creating and managing custom objects, fields, formulas, record types, page layouts, reports, and dashboards. • Analyzing data to provide insights into the operation, effectiveness, and productivity of each team. • Working closely with other teams to capture and identify business requirements for CRM implementation. • Coordinating and supporting integrations with third-party apps, plugins, and tools. • Assisting in identifying and resolving data anomalies and errors; maintaining a high level of data integrity. • Supporting the team in daily troubleshooting, bug fixing, and end-user support. Creating and maintaining documentation on processes, policies, application configuration, and help-related materials. Core Skills: CRM & lifecycle: Cusrtomer Journey, Marketing Automation, Segmentation, Retention Strategu, Acquisition and Activation, Loyalty programs, Win-back Campaingns. Tools: Oracle, Mo Engage, Bloomreach, WebEngage, clevertap, Gupshup, CMC. Analytics: SQL, Campaign, Performance Analysis, KPI Reporting Channels and Tech: Email, WhatApp, Push, SMS, In-APP,HTML, CSS, Dynamic Templates