Product & Brand Marketing • Drive marketing strategy and go-to-market planning for across trauma, surgery, and wound care verticals. • Develop positioning, clinical messaging, and storytelling aligned with both clinician and institutional buyer personas. • Plan and execute product launches, KOL engagement, and education programs in partnership with medical aLairs. • Manage product lifecycle marketing including updates to claims, packaging, and sales tools. Digital Marketing • Own and execute digital campaigns (SEO/SEM, email marketing, paid media, webinars, and influencer outreach). • Manage brand presence across digital platforms – including website, social media (LinkedIn, Instagram, YouTube), and e-commerce partners. • Use tools like Google Ads, HubSpot, Meta Business Suite, Mailchimp, and Google Analytics to drive lead generation and conversion. • Measure campaign ROI and optimize digital strategies based on data and insights Sales Enablement • Create high-quality sales materials including brochures, digital visual aids, case studies, and product training content. • Work closely with the sales team to support on-ground promotions, hospital demos, and distributor programs. • Coordinate clinical campaigns, trade shows, and workshops to strengthen brand visibility. Market Intelligence & Strategy • Conduct competitor benchmarking and market analysis to support strategic planning. • Gather and synthesize feedback from field teams, clinicians, and patients to enhance product positioning and value proposition. • Identify growth opportunities across geographies, customer segments, and usecases. Qualifications & Skills: • Bachelor’s in Life Sciences / Biomedical Engineering / Pharmacy. MBA in Marketing, Healthcare Management, or Digital Marketing preferred. • 4–8 years of marketing experience in advanced wound care, trauma, or medical devices. • Proven ability to develop integrated marketing campaigns and product strategies. • Strong grasp of digital marketing tools and platforms with an analytical approach to optimization. • Excellent communication, cross-functional collaboration, and project management skills.