WHAT YOU’LL BE DOING • Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads. • Build, track, and optimize UA campaigns • Upload new creative to the content library • Develop performance reports and communicate results to partners • Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns • Work with India engineering team to ensure accurate attribution and report generation • Direct and participate in analytics and tracking implementation tasks • Lead and mentor junior team members, providing guidance and support on campaign strategies and execution • Coordinate cross-functional efforts across marketing, creative, analytics, and product teams • Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness • Contribute to strategic decision-making and resource planning to scale UA efforts efficiently SKILLS YOU’LL NEED • 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred) • Demonstrated team leadership experience, including mentoring and guiding team members • Entrepreneurial mindset with willingness and ability to “own it” • You want to be “THE BEST UA Specialist” in the industry • Experience working in the social/mobile freemium game industry • Excellent data analysis skills and experience working in a metrics-driven role • Practical working knowledge of tracking technologies, methods and UA KPIs • Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc • Ability to optimise available budgets to get desired results • Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred • Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads) • Highly organized and attention to detail • Strong math skills • Self-starter with a problem-solving attitude with and without direction • Passion for staying up to date with UA techniques, strategy, audience building and targeting • Bachelor’s/Master’s degree in math, marketing or finance