You will own and drive the global UA, growth and digital marketing strategy across all platforms for a suite of social casino games. This leadership role involves building and managing a high-performing UA and growth team, overseeing large-scale budgets and delivering sustainable, scalable user growth through paid campaigns, funnel optimization and innovative acquisition, retention and engagement initiatives. Core Responsibilities • Drive full-funnel growth strategy- acquisition, activation, engagement, retention, and monetization with a focus on optimizing user lifetime value (LTV) and reducing churn • Build and scale systems for growth experimentation, including rapid A/B testing, audience segmentation, and personalized user journeys • Identify and unlock new growth levers such as referral programs, influencer marketing, cross-promotion, web-to-app strategies, and SEO/ASO enhancements • Collaborate with product and live ops teams to integrate growth initiatives into gameplay loops and in-app engagement • Develop and manage a robust growth analytics framework to measure cohort behavior, funnel conversion, and campaign incrementality • Lead the integration of retention campaigns (push, email, in-app) into the broader growth strategy to maximize user value over time • Evaluate and implement AI-driven tools for predictive modeling, creative automation, and user targeting to scale efforts efficiently • Champion a culture of data-driven decision making and continuous iteration across the growth team • Define and execute the overall UA and digital strategy, aligned with company goals across global markets • Build, lead and mentor a team of UA specialists • Oversee planning, execution and optimization of UA campaigns across Meta, Google Ads, Apple Search Ads, programmatic DSPs, and other emerging channels. • Collaborate closely with production and art and marketing teams to ideate and iterate on ad creatives that maximize CTR, ROAS and other relevant KPIs • Leverage deep analytical expertise to forecast, track KPIs, model LTV, and optimize CAC and ROI at scale Desired Profile: • Minimum of 12-15 years of progressive experience in user acquisition/ digital marketing, with at least 10 years in senior leadership roles driving large-scale growth initiatives • Ability to work in a startup ecosystem and have the bend to create processes and workflows from scratch. • Expertise in campaign management on platforms like Meta, Google UAC etc. ideally in the gaming or entertainment sector • Deep understanding of analytics platforms, MMPs, attribution models and cohort analysis • Strong leadership, strategic thinking and communication skills • Bachelor's or Master’s degree in Marketing, Business, Data Science, or related fields • Experience in social casino or real-money gaming sectors • Familiarity with AI-driven UA automation tools and in-house UA platforms • Global market exposure, particularly US and Tier-1 markets