Key Responsibilities  Develop and execute downstream marketing strategies for launched products.  Define competitive positioning, core messaging, and differentiated value propositions.  Lead the development of pricing strategies, market segmentation, and customer targeting plans.  Design and deliver training programs for internal sales teams, field application specialists, and customers.  Create high-impact marketing collateral—including presentations, brochures, case studies, product guides, and digital content.  Equip the commercial team with battle cards, objection-handling tools, and sales enablement kits.  Capture and analyze voice-of-customer insights through direct engagement with clients, KOLs, and partners.  Collaborate closely with Sales, R&D, Product Development, and Clinical Affairs to align strategy and execution. Qualifications  4–7 years of experience in downstream product management, marketing, or commercial strategy in life sciences, molecular diagnostics, or spatial omics.  Proven track record of launching and scaling high-growth scientific products.  Strong understanding of oncology workflows, lab processes, and the needs of researchers, pathologists, and clinicians.  Exceptional communication skills with the ability to turn complex science into compelling commercial messaging.  Experience in pricing strategy, go-to-market planning, sales training, and product adoption.  Familiarity with digital marketing tools and platforms is a plus (e.g., CRM, CMS, email automation).  Bachelor’s or Master’s degree in Life Sciences, Molecular Biology, Biotech, or a related field (MBA is a plus).