Bring together theory and practice to identify and communicate data-driven insights that allow managers, stakeholders, and other executives in an organisation to make more informed decisions Designing and maintaining data systems and databases Mining data from sources, then reorganising said data in a format that can be easily read Collecting and Interpreting data Analysing Results Using statistical tools to interpret data sets, paying particular attention to trends and patterns Defining new data, collection and analysis processes Preparing reports for executive leadership that effectively communicate trends, patterns, and predictions using relevant data Creating appropriate documentation that allows stakeholders to understand the steps of the data analysis process and duplicate or replicate the analysis if necessary.