The Lead Generation Marketing Manager for Small and Mid-Size Business (SMB) is responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads. Ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in Marketo and SalesForce, and analyzing results. Candidate will be responsible for nurturing healthy internal and external relationships with the intent of building lead generation program value, direct response tactic execution, differentiating the company from its competitors, promoting CenturyLink B2B thougth leadership, becoming a product knowledge expert, and creating an environment for continuous campaign improvement.