Job Description : Digital Marketing -As a Facebook Marketing Specialist, you will work to help scale social advertising efforts geared towards Maximum lead generation & ROI. -This role is for someone who is able to find efficient growth via Facebook and Instagram -You thrive in building, maintaining, and optimizing digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving. Primary Responsibilities - Build and launch Facebook / Instagram Ads - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - -Help create weekly and monthly reports - -Recommend new strategies based on data and testing - Help set up processes Qualifications - Extremely fluent in written English - 3+ years of hands-on e-commerce marketing experience, including Facebook & Instagram - A self-starter mentality, a strong sense of ownership, and an appetite for learning - Moderate to advanced Excel experience (pivot tables, graphs, etc.) - Demonstrable success in improving account performance in direct response to Facebook and/or Pinterest advertising, and a desire to champion both. Similar online ad experience will be considered as well. - Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization - An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required but is considered a plus) - A passion for marketing, social advertising, and a positive attitude in all regards - A desire to remain up-to-date with trends, new features, and functionalities in social advertising - Familiarity with Facebook Ads Manager/Power Editor or equivalent, including bulk upload, is a plus. Salary: - ₹ 3.00 Lacs to ₹ 3.75 Lacs + Variable incentives