Job Title: VP of Growth – NYC Job ID: 84965 Location: Santa Monica, California Overview: Our client is looking for a VP of Growth to build and scale their growth engine – from strategy to execution. You’ll oversee attribution, conversion, platform optimization, data hygiene, user experience, funnel optimization, and own the full customer lifecycle across all of our channels. As a key member of the leadership team, you’ll be responsible for building a high-converting growth engine that drives customer acquisition, engagement, and long-term value. What you will be doing: • Own and drive the end-to-end growth strategy across performance marketing, site, mobile, retention, and analytics • Design, build, and own our data warehouse and attribution models end-to-end • Allocate spend between platforms, channels, partners, and campaigns with a focus on experimentation and data-driven decision making • Ensure continuous data hygiene and accuracy • Lead optimization of the company website and checkout experience to increase conversion and average order value • Manage P&L, including revenue forecasting, budget allocation, CAC/LTV tracking, and unit economics • Partner with Product, Brand, and CX teams to ensure seamless and engaging digital experiences • Select tools, technologies, and best practices to scale growth efficiency • Oversee performance marketing campaigns (paid search, paid social, affiliates, influencers) in partnership with internal teams and agencies • Build out the growth team as the company scales What you must have: • 4 – 8+ years of experience in a high-growth startup, ideally in consumer hardware or tech • Proven track record of scaling startups from early-stage to $50M+ • Experience with both hands-on implementation of data platforms and management of internal teams and third-party partners • Deep understanding of ad platforms, data warehouses, funnel optimization, UX/UI, and performance media • Must be an analytical thinker with strong command of data, A/B testing, and attribution • Comfortable in scrappy, high-growth environments with a focus on execution • Passionate about sleep, health, and using technology to improve lives Salary/Rate Range: $200,000 – $250,000 Thank you for your interest in this opportunity. If you are selected to move forward in the process, we will contact you directly. If you do not hear from us, we encourage you to continue visiting our website for other roles that may be a good fit. For more information about TEEMA and to consider other career opportunities, please visit our website at www.teemagroup.com