Develop and implement strategic sales plans for the assigned territory. Achieve both short and long-term sales goals. Conduct product testing and present value propositions to customers. Optimize concrete mix designs in collaboration with customers and technical teams. Collaborate with marketing for promotional programs and participate in cross-selling teams. Handle RFP/RFQ/RFI submissions, recommend pricing strategies, and contribute to budget planning. Resolve customer issues and provide monthly status reports to senior management.