To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans To ensure full compliance of sales, price management, promotion and merchandising Distribution To ensure distribution objectives for specific SKUs are achieved as per sales plan Focus on driving sales in Hardware, Paints, Cement & Sanitary channels To ensure a high standard of presence and merchandising for key products in the trade To ensure target price levels for both trade and consumers are implemented Promotions Identify target outlets, negotiate and implement promotional activities at the highest possible standard Feedback and evaluation of results for sales and marketing management’s review Control To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management Trade Relationships Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS Manage and improve performance of assigned trade accounts Sales Management To achieve the following core KPIs Monthly sales target volume Increase point of sales ( PoS ) Provide timely and accurate information for the updating of Salesforce.com Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency