BRANCH MANAGER – Branch Banking KRAs:  Enhancement of deposit pool from customers.  Establishing standards and delivery of service.  Sale of non-deposit products. Cross selling targets progressively.  Sale of Mutual Fund and Insurance products.  Fee income.  Branch administration.  Regulatory compliance.  Manage productivity, morale of branch personnel  Overall responsible for break-even and P&L of branch EXPERIENCE:  Overall 10 years of Banking experience; out of which 3-4yrs in Retail Liabilities  Must have had Sales experience and exposure, preferably of Liabilities products  In-depth understanding of financial instruments, markets and macro - micro economic processes  Ability to carry along all the units involved in the customer service cycle to ensure customer “DELIGHT”  Liaising with product management team, marketing and other centers & verticals for new product development, service enhancements and sales initiatives. QUALIFICATIONS / QUALITIES:  MBA / CA/ CAIIB  Should have sales orientation  Leadership skills. (Though more tactical than strategic).  Thinker : Doer = 40:60 AGE: 1. 28 – 38 years THE ROLE: REVENUE GENERATION, CUSTOMER ACQUISITION, CUSTOMER RETENTION, COST EFFICIENCY THROUGH PROCESS Drive enhancement of the deposit pool from existing and new customers. Ensure high standards of customer service delivery across all touchpoints. Promote and achieve cross-selling targets for non-deposit products. Lead sales initiatives for Mutual Funds and Insurance products. Generate fee-based income through strategic product offerings. Oversee branch administration and ensure smooth day-to-day operations. Ensure full compliance with regulatory and internal guidelines. Foster a productive and motivated branch team environment. Take ownership of the branch’s Profit & Loss and break-even performance. Collaborate with internal stakeholders for product innovation and marketing initiatives.