About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture? The Sales Officer / Senior Sales Officer is responsible for driving primary and secondary sales, increasing distribution reach, improving product visibility, and ensuring commercial viability across the assigned territory. This role partners with channel partners, retailers, and sales teams to deliver sustainable business growth, execute market strategies, and achieve sales objectives. What will you do? Achieve primary and secondary sales targets for the assigned territory. Drive market execution, merchandising, and range selling initiatives. Manage sales beats and improve throughput per beat and per sales representative. Coach and support TSIs to improve field execution and performance. Expand distribution by identifying new channel partners and growth opportunities. Engage key retailers and leverage local events to generate incremental business. Manage channel partner relationships and communicate sales objectives and business expectations. Negotiate schemes and resolve channel partner and retailer concerns. Analyze sales data, monitor performance, and implement corrective actions to achieve targets. Prepare reports and use DMS data, Excel, and business insights to support decision-making. Minimum Education & Requirements Experience: 5+ years of sales experience in General Trade with a minimum of 5 years of frontline sales experience. Experience in the chocolate or food industry is required. Strong knowledge of FMCG sales operations, territory management, channel partner management, sales execution, and distribution management is preferred. Education: Full-time Graduate in any field. Benefits and Perks At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. • Health & Wellbeing: Medical plus wellness programs that support your physical and mental health • Financial Security: Competitive pay, annual incentive opportunities • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable • Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility.