About the Role As a Account Based Marketing (ABM) Demand Generation Specialist (all genders), you are responsible for the planning, execution, and optimization of demand generation and account-based marketing (ABM) programs that drive pipeline growth and new revenue opportunities across global markets. Working closely with the Director Growth & Brand as well as the Campaign Management, Product Marketing, Content, Sales, and Regional Marketing teams, you develop effective multi-channel campaigns and targeted ABM initiatives from existing content assets. In addition, you take ownership of publishing and maintaining marketing content across digital platforms and ensure a seamless customer journey throughout the entire buying process. Your Responsibilities Demand Generation • Global Planning, execution, and optimization of demand generation campaigns to increase lead generation, pipeline growth, and revenue contribution. • Supporting the development and execution of integrated campaigns across email, website, paid media, social media, webinars, and marketing automation platforms. • Close collaboration with the Director Growth & Brand, internal stakeholders from Content, Design, Product Marketing, Sales, and Regional Marketing, as well as external agency partners, to successfully plan, execute, and continuously optimize demand generation campaigns. • Monitoring campaign performance and continuously optimizing conversion rates throughout the marketing funnel. • Supporting lead nurturing and engagement programs in collaboration with Sales and Marketing stakeholders. Account-Based Marketing (ABM) • Executing targeted ABM programs for strategic accounts and key market segments. • Collaborating with Sales teams to identify target accounts, buying centers, and relevant engagement opportunities. • Developing personalized content journeys and campaign experiences for defined target accounts. • Coordinating with the Director Growth & Brand, Sales, Product Marketing, Regional Marketing, Content, and Design teams, as well as external agencies, to successfully execute account-based marketing initiatives. • Analyzing account engagement, campaign influence, and pipeline contribution. • Supporting the alignment of marketing and sales activities within ABM initiatives. Content Operations & CMS Management • Publishing, updating, and maintaining marketing content within CMS platforms such as TYPO3 and WordPress. • Creating and building landing pages based on existing content and campaign assets. • Optimizing website content for lead generation, user experience, SEO, and conversion performance. • Ensuring content quality, consistency, and compliance with brand guidelines. • Coordinating content updates across global websites and campaign landing pages. Performance Analysis & Reporting • Monitoring and analyzing the performance of campaigns and ABM initiatives using relevant marketing and analytics tools. • Creating regular reports on lead generation, account engagement, conversion rates, and pipeline contribution. • Identifying optimization opportunities based on performance data and user behavior. • Supporting A/B testing and continuous improvement initiatives. Your Profile • Degree in Marketing, Communications, Business Administration, or a comparable qualification. • Experience in Demand Generation, Digital Marketing, Account-Based Marketing (ABM), Marketing Operations, or a comparable environment. • Strong understanding of B2B marketing, lead generation, marketing funnels, and ABM strategies. • Experience working with marketing automation, CRM, and analytics platforms. • Hands-on experience with CMS platforms such as TYPO3 and WordPress. • Ability to independently create and publish landing pages and web content based on existing marketing materials. • Knowledge of SEO, GEO, AEO, conversion optimization, and digital marketing best practices. • Analytical thinking and a data-driven approach to campaign optimization. • Strong organizational and communication skills. • Excellent German and English language skills, both written and spoken. Success Metrics (KPIs) • Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), and Sales Qualified Leads (SQLs) • Pipeline Contribution • Account Engagement Score • Conversion Rates throughout the Funnel • Campaign ROI • Landing Page Performance • Website Conversion Rates • ABM Program Performance • Quality and Timeliness of Content Publishing • Join our Growth & Brand Marketing team and help develop targeted demand generation and ABM programs that drive sustainable growth and strengthen customer engagement Our benefits • Impact & Collaboration: The opportunity to directly influence pipeline growth and marketing performance while collaborating closely with global Marketing, Sales, and Product teams. • Ownership & Innovation: A high degree of ownership and creative freedom in a dynamic, international environment supported by modern marketing technologies. • Vacation & leisure: 30 vacation days plus extra days off for your volunteer work and on your birthday • Financial extras: Christmas bonus, subsidy for company pension scheme, childcare allowance, bike leasing, Germany ticket, tax-free benefits via Edenred, and private accident insurance • Training: Digital learning platforms, internal and external training offers • EGYM Wellpass: Access to thousands of sports and wellness offers • Health & well-being: Stress prevention, health days, vaccinations, quiet and relaxation room • Work environment: Modern work at the campus with coffee bar, cafeteria, and free drinks • Events & team spirit: Summer and winter parties, afterworks, sports groups, own band as well as participation in events like B2Run Contact Recruiting: Yacine Adjir [email protected] LinkedIn - XING