Associate Director, Sales Department: Sales Employment Type: Full Time Location: APAC-India-Mumbai Description Job Summary The Associate Director - Sales is a senior leadership role, responsible for managing the overall business with West and South 2 regions in India. The person will be responsible for formulating the long-term strategy for the regions in line with the company’s strategic objectives and, for delivering the annual operational plans & targets. To achieve the above, the Associate Director - Sales will be accountable for driving revenue growth, managing key accounts, and leading high-performance sales teams. The ideal candidate blends high-level strategic planning with hands-on sales experience. Role expectations In this role, you will… Business Leadership & Commercial Performance • Deliver revenue, volume, market share targets across assigned regions. • Develop and execute regional business plans aligned with national growth objectives. • Monitor and drive leading indicators including pipeline, conversion, utilization, market penetration, and customer retention. • Ensure timely and accurate forecasting of sales performance. • Drive disciplined territory management and resource allocation. • Lead quarterly business reviews and regional operating reviews. Sales Force Leadership • Lead, coach, and develop Sales Managers and frontline sales leaders. • Build a high-performance culture focused on accountability, execution excellence, and customer centricity. • Conduct regular field visits and coaching sessions to improve sales effectiveness. • Create succession plans and talent development strategies for future leadership positions. • Drive employee engagement and retention across regions. Team Size • 35+ sales professionals (depending on business size) • Multiple direct-report Sales Managers Customer & Market Development • Build executive-level relationships with key customers, KOLs, and strategic accounts. • Identify new market opportunities and expansion initiatives. • Partner with Marketing and Clinical teams to accelerate customer adoption. • Lead strategic negotiations with large customers and buying groups. • Provide customer and competitive insights to senior leadership. Cross-Functional Collaboration Partner closely with: • Marketing • Finance • Supply Chain • Human Resources • Training & Education to ensure successful execution of business priorities. Operational Excellence • Drive CRM adoption and sales process compliance. • Ensure adherence to company policies and ethical standards. • Monitor regional budgets and investments. • Improve sales productivity through effective use of data and analytics. Leadership Expectations The Associate Sales Director is expected to: • Think strategically and act operationally • Lead through influence and collaboration • Develop future leaders • Foster a culture of accountability • Champion customer-centric decision making • Drive execution with speed and discipline What we're looking for In this role, you’ll need … • Good understanding of the medical device/Dental/Healthcare industry and business knowledge • Strong communication skills to consistently address key accounts’ concerns while offering clear, concise, and understandable responses to their prompts • Should be able to build strong working relationships across functions and teams • Analytical Skills to process raw consumer information and data and translate it into actionable insights such as new sales opportunities and strategies • Ability to do basic financial analysis to be able to identify profitable sales opportunities and the development of financially viable long-term key account plans • Willingness to travel extensively across the region Preferred Skills • 10 Years of sales experience with strong understanding of Institutional selling in Med Devices or similar Industry, with 5+ years of experience as Senior Regional Manager/Associate Director including sales team management • Educational Qualification: MBA from a Tier I institute is a must