Summary Aasthaa Mediaverse is seeking a Digital Marketing Executive to oversee and expand the organization's online footprint. This role is vital for driving brand visibility and engagement through strategic digital initiatives, ensuring the company effectively reaches its target audience in a competitive landscape. Responsibilities • Design and implement comprehensive social media and digital marketing strategies. • Oversee various social media channels and develop compelling content to captivate followers. • Support efforts in search engine optimization (SEO), paid advertising, email campaigns, and online promotional activities. • Monitor campaign metrics and generate performance summaries. • Keep abreast of emerging digital trends and shifts in consumer behavior. • Work closely with creative and content departments to align marketing goals with brand vision. Requirements Requirements: • Proven ability to plan and execute successful digital marketing campaigns. • Experience in managing social media platforms and producing high-quality content. • Knowledge of SEO principles, paid advertising tools, and email marketing strategies. • Competence in analyzing data and preparing performance reports. • Strong awareness of current digital trends and audience dynamics. • Effective collaboration skills for working within cross-functional teams.