Summary This role is designed for a versatile marketing professional capable of driving digital presence through a blend of creative content strategy and data-driven campaign management. The position centers on executing comprehensive social media initiatives, optimizing search visibility, and producing compelling copy that resonates with target audiences. Success in this role requires a foundational grasp of digital advertising ecosystems and analytics to ensure marketing efforts are both effective and measurable, while leveraging design tools to create engaging visual assets. Responsibilities • Develop and execute social media strategies to enhance brand engagement and reach. • Craft high-quality written content, including blog posts, ad copy, and marketing materials. • Conduct keyword research and analyze competitor landscapes to inform SEO and content strategies. • Manage and optimize basic Google Ads campaigns to maximize return on investment. • Monitor and interpret data using Google Analytics to track performance and guide future decisions. • Create visually appealing graphics and assets using design software like Canva. • Maintain and organize data efficiently using spreadsheet applications for reporting and planning. • Ensure clear and effective communication across all marketing channels and stakeholders. Requirements • Foundational understanding of Search Engine Optimization (SEO) principles. • Proven ability to create content and write persuasive copy. • Familiarity with social media marketing platforms and trends. • Basic proficiency in setting up and managing Google Ads. • Competence in using Google Analytics to derive actionable insights. • Skill in performing keyword research and competitor analysis. • Experience utilizing design tools such as Canva. • Strong command of Excel or Google Sheets for data management. • Excellent written and verbal communication skills. Preferred Skills • Experience working with WordPress for content management. • Knowledge of email marketing strategies and tools. • Familiarity with Meta (Facebook/Instagram) advertising. • Proficiency with SEO tools like SEMrush or Ahrefs. • Basic video editing capabilities. • Fundamental knowledge of HTML and CSS. • Experience leveraging AI tools for content research and marketing automation. • Track record of successfully managing personal or business social media accounts.