Summary As a Junior Digital Marketing Executive, you will play a key role in supporting the planning, execution, and optimization of digital marketing campaigns across social media, email, paid advertising, and SEO. This entry-level position is designed for recent graduates or early-career professionals eager to build a strong foundation in digital marketing. You’ll work closely with cross-functional teams, leverage industry tools, and contribute to high-impact campaigns that drive brand visibility and engagement. This role provides a clear path for professional growth, mentorship, and exposure to real-world marketing challenges. Responsibilities • Assist in the planning and execution of multi-channel digital marketing campaigns (social media, email, paid ads). • Collaborate with content and design teams to create compelling, on-brand content for blogs, social media, and newsletters. • Manage daily social media activities across Facebook, Instagram, LinkedIn, and Twitter—including content posting, community engagement, and performance tracking. • Support SEO initiatives through keyword research and on-page optimization tasks. • Help design, segment, and deploy email marketing campaigns, including A/B testing and performance analysis. • Collect, analyze, and report on campaign metrics to identify trends and recommend improvements. • Conduct market and competitor research to inform strategy and stay ahead of digital trends. • Maintain organized workflows and timelines using digital tools and collaborate effectively with internal teams. Requirements Requirements: • Bachelor’s degree in Marketing, Business, Communication, or a related field (preferred). • Entry-level experience; internships, academic projects, or personal digital marketing initiatives are a plus. • Google Certification (any two from: Search, Shopping, Video, Display, or Measurement). • Strong written and verbal communication skills with attention to detail. • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). • Familiarity with social media platforms: Facebook, YouTube, LinkedIn. • Experience using content scheduling tools (e.g., Hootsuite, Buffer, Later). • Understanding of social media marketing, SEO fundamentals, Meta Ads, and Google Ads. • Ability to manage multiple priorities in a fast-paced environment with strong organizational skills.