Summary: We are seeking a dynamic and results-driven Growth & Performance Marketing Specialist to lead our digital marketing initiatives across multiple channels. This role is pivotal in driving brand visibility, customer acquisition, and revenue growth through data-informed strategies. The ideal candidate will be proficient in performance marketing, SEO, content creation, video production, and CRM-driven outreach—leveraging tools like Google Ads, Meta Ads, WhatsApp Marketing, and YouTube to maximize engagement and conversion. You will play a key role in shaping our digital presence, optimizing campaigns for scalability, and ensuring seamless alignment between marketing efforts and business objectives. Responsibilities: • Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms. • Drive organic growth through advanced SEO strategies, technical optimization, and content planning. • Create high-impact content and video assets for social media, including Reels, posters, and YouTube videos. • Manage and scale YouTube channel growth through strategic content, SEO, and audience engagement. • Implement and manage CRM and WhatsApp marketing campaigns to nurture leads and boost retention. • Analyze campaign performance using KPIs and analytics tools, delivering actionable insights for continuous improvement. • Collaborate cross-functionally to align marketing strategies with sales and product goals. Requirements Requirements: • Proven experience in performance marketing, SEO, and digital content creation. • Expertise in Google Ads, Meta Ads, YouTube, and WhatsApp Business platforms. • Strong understanding of video editing, social media content design, and Reels optimization. • Experience with CRM tools and automated messaging workflows. • Proficiency in analytics tools (e.g., Google Analytics, Meta Pixel, UTM tracking). • Data-driven mindset with the ability to interpret metrics and optimize campaigns. • Ability to manage multiple projects simultaneously with a focus on results and efficiency.