Experience: • Freshers & Experienced (2+ Years) Salary: • Freshers: ₹3 LPA+ • Experienced (2+ Years): ₹5 LPA+ Job Summary We are looking for a Digital Marketing Specialist to drive B2B lead generation and pipeline growth through targeted digital campaigns. The role involves executing email, LinkedIn, and demand generation campaigns, identifying high-value prospects, managing CRM data, and collaborating with sales teams to generate qualified leads. Key Responsibilities • Plan and execute digital marketing and demand generation campaigns. • Run personalized email, LinkedIn, and outbound outreach campaigns. • Identify and qualify target accounts using ICP and TAM frameworks. • Conduct prospect research, buying committee mapping, and technology stack analysis. • Create and manage lead nurturing workflows using marketing automation tools. • Execute Account-Based Marketing (ABM) campaigns. • Maintain and update CRM records with accurate prospect information. • Track campaign performance, analyze KPIs, and optimize campaigns through A/B testing. • Coordinate qualified meetings with the sales team. • Generate campaign reports and collaborate with cross-functional teams to improve pipeline growth. Requirements Requirements • Bachelor's degree in Marketing, Business, Communications, or a related field. • Freshers with strong digital marketing knowledge are welcome; 2+ years of experience preferred for experienced roles. • Understanding of B2B marketing, demand generation, and lead qualification concepts. • Familiarity with CRM platforms (HubSpot preferred) and sales intelligence tools such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo. • Knowledge of marketing automation platforms such as HubSpot, Mailchimp, Marketo, Outreach, Salesloft, Instantly, or ActiveCampaign. • Strong analytical, research, and reporting skills. • Proficiency in Google Sheets/MS Excel and AI tools such as ChatGPT, Claude, Gemini, or Perplexity. • Excellent written and verbal communication skills. • Self-motivated, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.