Summary: The Digital Marketing Executive role at Resident360 (Aptapace Innovative Technologies Pvt. Ltd.) is a dynamic opportunity for a creative and data-driven professional to drive digital growth across multiple platforms. Reporting from our Kondapur, Hyderabad office, this position is central to enhancing brand visibility, generating high-quality leads, and executing performance-driven campaigns. The ideal candidate will bring hands-on experience in digital advertising, social media management, and content creation, while leveraging analytics to optimize results. This role offers a unique chance to contribute to innovative technology solutions in a fast-paced, results-oriented environment—whether as an intern or full-time employee. Responsibilities: • Plan, execute, and continuously optimize digital marketing campaigns across key channels. • Manage and monitor Google Ads and Meta Ads (Facebook & Instagram Ads) to maximize traffic, lead generation, and conversion rates. • Create, schedule, and manage engaging content across Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms. • Produce high-impact video content, reels, shorts, and promotional creatives tailored for digital campaigns. • Track campaign performance using analytics tools and deliver actionable insights through regular reporting. • Conduct keyword research and apply SEO best practices to improve website visibility and search engine rankings. • Collaborate with designers and content creators to develop compelling, brand-aligned marketing assets. • Stay ahead of industry trends, platform updates, and algorithm changes to maintain campaign relevance and effectiveness. Requirements Requirements: • Proficiency in Performance Marketing, including campaign strategy and optimization. • Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram Ads). • Strong understanding of Social Media Marketing across Instagram, YouTube, Facebook, and LinkedIn. • Expertise in Content Creation, including video editing and short-form content (reels, shorts). • Knowledge of SEO Fundamentals, Google Analytics, and campaign performance tracking. • Familiarity with essential Digital Marketing Tools for scheduling, analytics, and reporting. • Excellent communication skills, creative thinking, and a self-motivated, results-driven approach. • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Certifications in Google Ads, Meta Advertising, SEO, or Digital Marketing are highly advantageous. • Prior internship or project experience in digital marketing is preferred. Internship: ₹5,000 – ₹15,000 per month (based on performance and skills) Full-Time: ₹3 LPA – ₹4 LPA