Summary: We are seeking a motivated and detail-oriented SEO Specialist (Fresher) to join our dynamic marketing team at SanBrains. This role is ideal for a recent graduate or early-career professional passionate about digital marketing and search engine optimization. As an SEO Specialist, you will play a pivotal role in enhancing our online visibility, driving organic traffic, and supporting our digital growth strategy. You will be responsible for conducting keyword research, optimizing on-page and technical SEO elements, monitoring performance metrics, and collaborating with content and web teams to ensure alignment with SEO best practices. This position offers a unique opportunity to gain hands-on experience in a fast-paced, data-driven environment while contributing to the success of high-impact marketing campaigns. Your work will directly influence how our brand is discovered and ranked on search engines, making this a key role in our digital ecosystem. Responsibilities: • Conduct comprehensive keyword research and analysis to identify high-value opportunities. • Optimize on-page SEO elements including meta tags, headers, URLs, and content structure. • Assist in auditing websites for technical SEO issues (e.g., crawl errors, site speed, mobile responsiveness). • Collaborate with content creators to develop SEO-friendly blog posts, landing pages, and other digital assets. • Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, and SEMrush. • Track and report on key metrics such as organic traffic, keyword rankings, backlink growth, and conversion rates. • Stay updated on algorithm updates and industry trends to ensure strategies remain effective and compliant. • Support the implementation of local SEO strategies, including Google Business Profile optimization. • Assist in building and managing backlink profiles through outreach and relationship-building. • Provide regular insights and recommendations for improving search engine rankings and user engagement. Requirements Requirements: • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. • Strong understanding of SEO fundamentals, including on-page, off-page, and technical SEO. • Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz. • Basic knowledge of HTML, CSS, and content management systems (e.g., WordPress). • Excellent analytical and problem-solving skills with attention to detail. • Ability to work independently and manage multiple tasks in a fast-paced environment. • Strong written and verbal communication skills. • Familiarity with content creation and digital marketing principles. • Willingness to learn, adapt, and grow within a collaborative team setting