Summary: The Graphic Designer at What Works is a key contributor to the development and execution of visually compelling brand experiences that align with client objectives and marketing strategies. Based in Hyderabad and working on-site, this role focuses on creating high-impact visual content across digital and print platforms. By designing logos, brand assets, social media graphics, and marketing collateral, the designer ensures a consistent, professional, and engaging brand presence. Collaboration with cross-functional teams is central to this role, which plays a critical part in translating creative concepts into effective visual narratives that drive audience engagement and support broader business goals. Responsibilities: • Create high-quality visual content for social media, digital campaigns, and marketing materials • Develop and refine logos, brand guidelines, and other foundational branding assets • Apply advanced typographic principles to strengthen visual communication and brand identity • Partner with marketing and creative teams to ensure design aligns with campaign objectives • Uphold brand consistency across all digital and print touchpoints • Manage multiple projects efficiently, meeting deadlines without compromising quality • Contribute innovative ideas during brainstorming sessions to enhance campaign performance Requirements Requirements: • Proven experience in graphic design, logo creation, and brand development • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) • A strong portfolio showcasing creativity, technical proficiency, and design innovation • Bachelor’s degree in Graphic Design, Visual Arts, or a related discipline • Exceptional attention to detail, organisational skills, and time management capabilities • Proven ability to collaborate effectively in fast-paced, team-oriented environments • Prior experience in a digital marketing agency is highly preferred • ${location} – On-site availability required