Summary: We are seeking a dynamic and detail-oriented Digital Marketing Executive to join our innovative team at Steps AI, a forward-thinking technology company at the forefront of AI-driven solutions. As a Fresher, you will play a pivotal role in shaping and executing digital marketing strategies that drive brand awareness, customer acquisition, and engagement across multiple online platforms. This role offers a unique opportunity to work with cutting-edge technology and contribute to high-impact campaigns in a fast-paced, data-driven environment. You will collaborate with cross-functional teams to develop compelling content, manage digital advertising, analyze campaign performance, and optimize marketing efforts using industry-leading tools. This position is ideal for a recent graduate or early-career professional passionate about digital marketing, technology, and data analytics, eager to grow in a role that combines creativity with strategic thinking. Responsibilities: • Develop and implement digital marketing strategies across social media, email, SEO, and paid advertising channels. • Create and curate engaging content for websites, blogs, social media platforms, and email campaigns. • Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads) to maximize ROI. • Monitor, analyze, and report on key performance metrics using tools like Google Analytics, Meta Insights, and CRM platforms. • Assist in building and maintaining SEO-friendly website content to improve organic search visibility. • Collaborate with the product and design teams to align marketing messaging with product launches and updates. • Stay updated on digital marketing trends, algorithm changes, and emerging technologies in the AI and tech space. • Support lead generation initiatives through targeted digital campaigns and conversion rate optimization. • Participate in market research and competitive analysis to inform marketing strategies. Requirements Requirements: • Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field. • Strong understanding of digital marketing principles, including SEO, SEM, social media marketing, and email marketing. • Proficiency in using digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp, and Canva. • Basic knowledge of content management systems (CMS) and HTML/CSS is a plus. • Excellent written and verbal communication skills with a creative flair for storytelling. • Analytical mindset with the ability to interpret data and translate insights into actionable strategies. • Self-motivated, organized, and able to manage multiple tasks in a fast-paced environment. • Willingness to learn and adapt to new technologies, especially in the AI and software development space. • Open to feedback and collaborative team environments. Preferred Qualifications: • Experience with AI-powered marketing tools or platforms. • Portfolio or academic projects showcasing content creation, campaign management, or digital analytics. • Familiarity with CRM systems and marketing automation tools.