Summary: We are seeking a skilled Digital Advertising Specialist to manage and optimize paid media campaigns across key platforms, with a primary focus on Google Ads and Meta Ads. This role is critical in driving brand visibility, lead generation, and revenue growth by leveraging data-driven strategies to maximize ROI. The ideal candidate will possess a strong command of self-serve ad platforms, campaign performance analysis, and optimization techniques, with experience supporting international or U.S.-based brands. Success in this role will directly impact our digital marketing effectiveness and overall business performance. Responsibilities: • Plan, set up, and manage paid advertising campaigns across Google Ads and Meta Ads. • Continuously monitor, analyze, and optimize campaign performance to improve KPIs and ROI. • Generate detailed performance reports and provide actionable insights to stakeholders. • Stay updated on platform updates, industry trends, and emerging best practices in digital advertising. • Collaborate with cross-functional teams to align ad strategies with broader marketing goals. Requirements Requirements: • Proven experience with self-serve ad platforms, including Google Ads and Meta Ads. • Strong understanding of campaign setup, optimization techniques, and performance reporting. • Experience managing campaigns for international or U.S.-based brands is highly desirable. • Basic knowledge of SEO principles is a plus. • Proficiency in data analysis and reporting tools to track and communicate campaign success.