Summary: We are looking for a dynamic and detail-oriented Digital Marketing Associate to drive our digital growth and enhance brand presence across online channels. This role is critical in executing data-driven marketing strategies that increase visibility, engagement, and lead generation. The ideal candidate will be proactive, creatively inclined, and technically adept, with a strong foundation in SEO, paid advertising, social media, and website optimisation. You’ll collaborate closely with cross-functional teams to deliver seamless digital experiences that align with business goals and user expectations. Responsibilities: • Execute and optimise SEO, social media, and performance marketing campaigns. • Manage and analyse Google Ads and Meta Ads campaigns to support lead generation and brand awareness. • Conduct comprehensive keyword research and implement on-page and off-page SEO best practices. • Coordinate website updates, landing page development, and digital campaign requirements. • Partner with design and development teams to ensure timely and high-quality digital deliverables. • Monitor campaign and website performance using Google Analytics, Search Console, and other analytics platforms. • Support content marketing initiatives and foster active engagement on social media channels. • Ensure all digital assets meet modern UI/UX standards and are fully responsive across devices. Requirements Requirements: • Bachelor’s degree in Marketing, Business, or a related field. • Proven expertise in SEO, SEM, social media marketing, and paid advertising strategies. • Hands-on experience with Google Analytics, Google Search Console, Google Ads, and Meta Ads Manager. • Foundational knowledge of website development, WordPress, HTML, and UI/UX principles. • Strong communication, analytical thinking, and project coordination abilities. • Ability to prioritise tasks and thrive in a fast-paced, deadline-driven environment.