Summary: This role is essential for driving organic visibility and search engine performance by implementing and optimizing SEO strategies. The ideal candidate will play a key part in enhancing website rankings through comprehensive on-page and off-page SEO techniques, leveraging data-driven insights to inform decisions. With a focus on continuous improvement and staying ahead of algorithmic changes, this position ensures the organization maintains a competitive edge in digital search landscapes. Responsibilities: • Conduct keyword research and competitor analysis to identify optimization opportunities • Implement on-page SEO best practices, including content optimization and technical enhancements • Execute off-page SEO strategies such as backlink building, directory submissions, and profile creation • Monitor and analyze website performance using tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, or Ubersuggest • Track and interpret metrics such as Domain Authority (DA), spam score, and backlink quality • Stay updated on current SEO trends and Google algorithm updates to ensure compliance and effectiveness • Identify and resolve technical SEO issues to improve site health and crawlability • Collaborate with content and marketing teams to align SEO goals with broader business objectives Requirements Requirements: • Basic understanding of SEO concepts and search engine ranking factors • Proficiency in using SEO tools including Google Search Console, Google Analytics, Ahrefs, SEMrush, or Ubersuggest • Knowledge of Domain Authority (DA), spam score, and backlink analysis • Familiarity with off-page SEO activities such as directory submissions, social bookmarking, article submissions, and profile creation • Understanding of on-page SEO fundamentals and content optimization techniques • Strong analytical and problem-solving skills to interpret data and drive improvements • Effective communication and internet research abilities • Ability to work independently, manage multiple tasks, and meet deadlines • Awareness of current SEO trends and recent Google algorithm updates