*Posting Title:* Performance Marketing Intern *Industry:* Marketing *Salary:* Rs.10,000 *Work Experience:* Fresher *Summary:* We are seeking a motivated and detail-oriented Performance Marketing Intern to join our dynamic marketing team. This role is ideal for a recent graduate or early-career professional eager to build hands-on experience in data-driven digital marketing. As a Performance Marketing Intern, you will play a key role in supporting the execution, monitoring, and optimization of paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn Ads. You will gain valuable exposure to KPI tracking, conversion analysis, A/B testing, and ROI measurement, contributing directly to the success of our digital marketing initiatives. This internship offers a unique opportunity to develop a strong foundation in performance marketing, work with real-time data, and collaborate with experienced professionals in a fast-paced, results-focused environment. *Responsibilities:* - Assist in the setup, management, and optimization of paid digital advertising campaigns across Google Ads, Meta Ads, and other relevant platforms. - Monitor campaign performance using analytics tools such as Google Analytics, Google Ads, and Meta Ads Manager. - Track and report on key performance indicators (KPIs) including CTR, CPC, CPA, ROAS, and conversion rates. - Support A/B testing of ad creatives, copy, targeting parameters, and landing pages to improve campaign efficiency. - Collaborate with the marketing team to gather insights and generate weekly/monthly performance reports. - Assist in keyword research, audience segmentation, and bid strategy recommendations. - Maintain organized documentation of campaign activities, changes, and results. - Stay updated on industry trends, algorithm updates, and emerging best practices in performance marketing. *Requirements:* - Currently pursuing or recently completed a Bachelor’s degree in Marketing, Business, Communications, or a related field. - Basic understanding of digital marketing concepts and paid advertising platforms. - Familiarity with Google Analytics, Google Ads, and Meta Ads Manager (or willingness to learn quickly). - Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting. - Strong attention to detail and analytical mindset with the ability to interpret data and draw actionable insights. - Excellent communication and organizational skills. - Ability to work independently and as part of a team in a fast-paced environment. - Willingness to learn, take initiative, and adapt to evolving campaign needs.