The Territory Manager – Sales (Retail) will be responsible for expanding NEDS' market presence in the retail segment across a defined geographic area. You will lead primary and secondary trade sales, work closely with independent brokers (IBs), and build strong, lasting relationships with customers. The role demands a proactive, adaptable approach to meet and exceed sales targets while collaborating with internal teams to deliver tailored electrical and digital solutions. • Develop and execute a territory sales plan targeting primary and secondary retail channels. • Identify, onboard, and nurture relationships with independent brokers (IBs) and key retail partners. • Achieve quarterly and annual sales targets for electrical and digital product lines. • Monitor market trends, competitor activity, and customer feedback to inform strategy. • Coordinate with product, marketing, and service teams to ensure seamless customer experience. • Conduct regular sales presentations, product demos, and training sessions for retail partners. • Analyze sales data and generate performance reports for senior management. • Negotiate contracts, pricing, and promotional terms with customers and distributors. • Ensure compliance with company policies, pricing guidelines, and regulatory requirements. • Travel within the assigned territory to visit customers, attend trade events, and gather market intelligence. • MBA or technical degree (Engineering, Electronics, or related field). • Minimum 5 years of B2B retail sales experience, preferably in electrical or digital systems. • Proven track record in managing primary and secondary trade sales channels. • Strong relationship‑building and negotiation skills. • Demonstrated initiative and ability to adapt to changing market conditions. • Excellent communication and presentation abilities. • Proficiency with CRM tools and Microsoft Office suite. • Analytical mindset with ability to interpret sales data and market trends. • Willingness to travel extensively within the assigned territory. • Ability to work collaboratively across cross‑functional teams.