Marketing Manager Overview • The Marketing Manager will lead downstream product marketing initiatives for orthopedic surgical products, ensuring brand growth and market expansion. • Develop strategic marketing campaigns to enhance product adoption and customer engagement within the healthcare industry. • Collaborate with cross-functional teams to design and execute multi-channel marketing plans aligned with organizational goals. • Analyze market trends and customer needs to refine go-to-market strategies and improve brand positioning. • Coordinate product launches, ensuring seamless integration with sales, clinical, and operational teams. • Manage marketing budgets effectively, delivering impactful campaigns within financial constraints. • Represent the organization at industry events, fostering relationships with key opinion leaders and stakeholders. • Ensure compliance with regulatory guidelines in all marketing materials and campaigns. • Travel as needed to support marketing activities and build customer relationships. Marketing Manager Key Responsibilities & Duties • Develop and execute marketing plans for orthopedic surgical products to achieve market growth objectives. • Present marketing strategies to executive teams and ensure alignment with organizational goals. • Track and analyze market data to adapt marketing tactics to evolving needs. • Coordinate product launch activities across sales, research, and operations teams. • Create compelling content that communicates product value propositions effectively to target audiences. • Develop relationships with industry leaders to enhance brand visibility and credibility. • Monitor and ensure compliance with branding and regulatory standards in marketing materials. • Manage multiple projects simultaneously, ensuring timely delivery and quality execution. • Facilitate presentations and training sessions to internal and external stakeholders. Marketing Manager Job Requirements • Bachelor’s degree in Marketing, Business, or related field required. • Minimum of 5 years’ experience in medical device marketing, particularly in orthopedic products. • Proficiency in digital marketing tools and platforms like Salesforce and Pardot. • Strong project management skills with the ability to handle multiple initiatives. • Experience in creating marketing content within regulated healthcare environments. • Excellent communication skills for effective collaboration across departments and with external stakeholders. • Ability to travel domestically and internationally as required. • Knowledge of FDA marketing guidelines and ISO 13485 standards preferred. • Proficiency in Microsoft Office Suite and marketing automation tools.