Director Global Digital Strategy Overview • Lead the development and execution of global digital strategies for a dynamic biotechnology organization, driving innovation and customer-centric solutions across international markets. • Collaborate with cross-functional teams to align digital initiatives with organizational goals, enhancing brand presence and customer engagement. • Develop and implement omnichannel marketing strategies to optimize customer journeys and campaign effectiveness across diverse platforms. • Foster innovation in digital capabilities, governance frameworks, and performance measurement standards to ensure impactful outcomes. • Provide strategic insights and executive-level reporting to inform decision-making and drive business transformation initiatives. • Ensure compliance and consistency across global digital platforms, maintaining alignment with industry standards and best practices. • Champion digital literacy and capability-building within brand teams, empowering them to achieve organizational effectiveness. • Contribute to the establishment of global standards for digital strategy execution and measurement across channels. Director Global Digital Strategy Key Responsibilities & Duties • Define and execute the digital roadmap for international business units, ensuring alignment with overarching brand strategies and customer needs. • Lead omnichannel planning and measurement frameworks, integrating them into brand planning processes for maximum impact. • Develop segmentation, targeting, and campaign orchestration strategies using advanced digital insights and analytics. • Embed global digital capabilities and best practices, including CRM, CMS, and marketing automation tools, into organizational workflows. • Advocate for digital literacy and capability-building within brand teams to enhance organizational effectiveness and innovation. • Establish global standards for digital strategy execution and measurement, ensuring consistency and scalability across initiatives. • Perform vendor and platform evaluations to ensure scalability and alignment with return on investment objectives. • Define key performance indicators and metrics to measure the impact of digital initiatives, providing actionable insights for improvement. Director Global Digital Strategy Job Requirements • Bachelor of Science (BS) degree with 7-10 years of experience in digital strategy and omnichannel marketing. • Proven ability to scale omnichannel programs and drive measurable impact on commercial performance. • Experience with CRM, CMS, marketing automation, and digital performance measurement tools. • Strong change management skills and ability to lead organizational transformation effectively. • Familiarity with digital marketing channels, user experience principles, and digital transformation strategies. • Strategic thinker with a results-driven mindset and passion for innovation in digital domains. • Ability to travel up to 10% domestically and internationally as required. • Proven ability to manage competing priorities and influence cross-functional stakeholders effectively.