Job Description Team Member – Digital Performance Marketing (B2B Tech / SaaS Lead Generation) Company Tata Tele Business Services (Enterprise Business) Website https://www.tatatelebusiness.com/ Location Turbhe, Navi Mumbai Experience 5–8 years Level Manager level Reports Into Digital Marketing Head Role Objective Own paid digital demand generation. You are measured on revenue-attributable not clicks, impressions or lead counts. Every campaign is tracked from enquiry through BANT qualification ( sales qualified leads) to order value. What Makes This Role Different • This is not a generic “run ads” role. TTBS maps every digital campaign end-to-end: enquiry → BANT-qualified opportunity → revenue. You will own that mapping, not just the media spend. • You will be evaluated on lead quality and revenue-attributable outcomes, not volume of leads or vanity metrics (CTR, impressions, reach). • You are selling technology/connectivity solutions to businesses — stakeholders (IT team, procurement, business owner) and objective is B2B lead generation, not B2C. Key Responsibilities • Drive quality enquiries across Search (SEM), Display, YouTube, Meta, LinkedIn, Affiliates, and Native ad channels. • Build and optimize full-funnel campaigns with a primary KPI of revenue-attributable pipeline — not just lead count. • Hands-on execution across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. • Partner with call centre teams to close the loop from enquiry to closed revenue and feed that data back into campaign optimization. • Segment and target the right ICP (Enterprise vs. SMB) across digital platforms — messaging, offer, and channel mix differ by segment. • Own performance reporting: enquiry-to-revenue funnel metrics, ROI, and channel-level attribution, presented to senior management. • Translate technology product/service portfolio (ILL, SIP/PRI, cloud telephony, M365, Azure, cybersecurity, WABA/RCS) into campaign messaging that resonates with a B2B buyer. Must-Have Experience • 2+ years generating enquiries/pipeline for a B2B technology or SaaS company selling into the Indian market — not B2C, not general agency media buying without a B2B tech client base. • Demonstrated experience tracking campaigns beyond the lead — into BANT ( sales qualification) and/or revenue — and reporting ROI on that basis (not just CPL). • Hands-on, own-account experience in Google Ads and Google Analytics (agency-managed accounts without direct platform access do not count). • Working knowledge of Meta Ads Manager and LinkedIn Campaign Manager for B2B targeting (job title, company size, industry-based targeting, not just interest-based). Strong Plus • Experience selling to both Enterprise and SMB segments, with an understanding of how messaging, budget, and sales cycle differ between the two. • Prior experience in telecom, connectivity, cloud, or cybersecurity B2B products. • Google Ads / Analytics certifications. • Exposure to CRM-based attribution tools (HubSpot, Salesforce, LeadSquared, or similar) for funnel tracking. Core Skills • Strong analytical, data-driven decision-making — comfortable owning a dashboard, not just receiving one. • Clear written and verbal communication for cross-functional collaboration (call centre, agency, creative, senior management). • Ability to manage multiple concurrent campaigns/product lines and reprioritize under shifting targets. • Self-directed; comfortable operating with incomplete data and improving measurement over time.