About the Role As Founding GTM Lead, you will build and run the go-to-market motion for an early-stage legal technology company. You will turn initial demand into a repeatable revenue engine, owning the systems, positioning, and execution from first touch through customer expansion. What You'll Do • Own the go-to-market funnel from pipeline generation through customer expansion and retention. • Run rapid experiments across channels, measure results, and scale effective approaches. • Build qualified pipeline through inbound and outbound programs. • Create and distribute content across professional and social platforms, blogs, and other channels. • Develop partnerships with vendors, startups, and community organizations. • Plan events, dinners, conferences, and other activities that build awareness and relationships. • Design client and partner gifting programs that support loyalty and referrals. • Define positioning, messaging, pricing, packaging, and sales collateral. • Build the go-to-market technology stack, including CRM, sequencing, enrichment, and automation tools. • Use customer and performance data to develop repeatable playbooks. What We're Looking For • At least 4 years at a high-growth startup as a founder or in a leadership role across go-to-market, growth, or sales. • A track record of measurable results in pipeline generation, conversion, and revenue. • A systems-oriented approach, with the ability to build repeatable motions rather than one-off campaigns. • Comfort building from zero, testing ideas, and iterating quickly. • Strong organizational discipline, process rigor, resilience, and execution skills. • Engineering background or significant competitive achievement is a plus. • Willingness to work intensively, including weekends and extended hours. Compensation & Benefits Base salary range: $150,000 to $190,000 annually. Equity and visa sponsorship details were not provided. Location On-site in San Francisco, California, United States.