What You'll Do • Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends. • Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams. • Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth. • Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support. • Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations. Travel as needed. What You'll Bring • 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries. • Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions. • Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences. • Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories. • Experience creating sales enablement content and supporting commercial teams throughout the sales cycle. • Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously. • Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority. • Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes. • Experience with automotive, mobility, data and analytics, or technology solutions is preferred. • Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.