Summary Timely, effective communication with Veterans is critical to the mission of the Department of Veterans Affairs. VA's Online Personal Health Record, My HealtheVet and Secure Messaging can be utilized to communicate with Veterans in a timely and relevant manner. My HealtheVet, and Secure Messaging are important components of the VA's transformation to the 21st Century. Duties Major duties and responsibilities include, but are not limited to: Support and guide facility VHA public affairs officers and stakeholders about My HealtheVet. Oversees MHV's online presence and web content and leads innovations to keep facilities My HealtheVet (MHV) on the cutting-edge. Formulates a marketing strategy from research, reports, products and organizational data. Designs, conducts and evaluates innovative means to advertise and market products of the My HealtheVet (MHV) and Social Media Program. Analyzes participation trends, customer markets, needs of the consumer and advises the VAMC/HCS leadership team on concerns and trends. Delivers presentations to all levels of the VAMC/HCS, service organizations, and veterans, family members and caregivers. Develops multimedia campaign materials (e.g., printed articles, brochures, videos) to enlighten target population. Researches and writes articles, news releases and briefs for inclusion in publications and for release to other media. Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc. Proposes, develops, and implements strategic plans and objectives for the enhancement, maintenance, and future advancement of operations for the My HealtheVet (MHV) program. Analyzes new or amended legislation, and develops policy covering programs, activities, or functions for which the facility has responsibility. Identifies problems and applying analytical techniques for the purpose of resolving issues. Applies advertising and marketing techniques to material produced to include color dynamics, reading grade level, graphics and design, journalistic writing, etc. Work Schedule: Monday-Friday 7:30am-4:00pm Telework: Ad-hoc Virtual: This is not a virtual position. Position Description/PD#: Communications Specialist/PD058960 Relocation/Recruitment Incentives: Not Authorized Critical Skills Incentive (CSI): Not Approved Permanent Change of Station (PCS): Not Authorized Qualifications To qualify for this position, applicants must meet all requirements by the closing date of this announcement, 10/29/2026. Time-In-Grade Requirement: Applicants who are current Federal employees and have held a GS grade any time in the past 52 weeks must also meet time-in-grade requirements by the closing date of this announcement. For a GS-11 position you must have served 52 weeks at the GS-09. The grade may have been in any occupation, but must have been held in the Federal service. An SF-50 that shows your time-in-grade eligibility must be submitted with your application materials. If the most recent SF-50 has an effective date within the past year, it may not clearly demonstrate you possess one-year time-in-grade, as required by the announcement. In this instance, you must provide an additional SF-50 that clearly demonstrates one-year time-in-grade. Note: Time-In-Grade requirements also apply to former Federal employees applying for reinstatement as well as current employees applying for Veterans Employment Opportunities Act of 1998 (VEOA) appointment. You may qualify based on your experience as described below: Specialized Experience: You must have one year of specialized experience equivalent to at least the next lower grade GS-09 in the normal line of progression for the occupation in the organization. Examples of specialized experience would typically include, but are not limited to: Skill in audio-visual techniques to assist in preparation of radio, television, slide show, speech materials, or other methods of communication. Knowledge of and skill in automated data processing applications, e.g., desktop publishing, graphics, etc. to be able to design, establish, and operate in the operation of state-of-the-art personal computer (PC) equipment. Knowledge of the World Wide Web as a marketing vehicle. Skill in editing web pages and creating links and using social networking technology. Preferred Experience: Strong skill in web-based applications troubleshooting. Customer Service experience. Experience in My HealtheVet Secure Messaging. Experience in PATS-R system. For more information on these qualification standards, please visit the United States Office of Personnel Management's website at https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/. Education There is no educational substitution at this grade level.