Lead end-to-end strategy and planning for the Surface Entry Premium portfolio across consumer and commercial channels, owning business outcomes including revenue, profitability, unit volume, and growth. Define customer segments, customer value propositions, and market opportunities, identifying how Surface can attract new customers, expand addressable markets, improve competitiveness, and accelerate portfolio growth. Own product and portfolio strategy, including lineup architecture, feature positioning, portfolio evolution, affordability strategy, SKU design, packaging, and lifecycle management. Own pricing strategy, packaging strategy, SKU strategy, volume plans, and financial recommendations, ensuring a coherent customer-backed and financially optimized portfolio. Own Marketing Plan of Record (POR) recommendations, aligning customer needs, product investments, commercial priorities, competitive positioning, and financial objectives into a unified business strategy. Drive portfolio and business planning decisions through forecasting, demand modeling, business case development, sensitivity analysis, and scenario planning, quantifying opportunities, risks, tradeoffs, and mitigation actions. Own market analytics, competitive intelligence, customer insights, and product analytics, translating findings into actionable recommendations that influence portfolio, product, and commercial decisions. Develop and maintain the long-range business plan for the Entry Premium portfolio, identifying growth opportunities, business risks, investment priorities, and performance improvement opportunities. Serve as the single-threaded business owner for Entry Premium, aligning Product, Finance, Marketing, Supply Chain, Engineering, and Sales stakeholders, enabling high-quality decision making and execution. Create leadership-ready narratives, business reviews, and recommendations that support executive discussions regarding portfolio strategy, pricing, investment decisions, growth opportunities, and overall business performance. Bachelor's Degree in Engineering/Computer Science, Economics, Business, or related field AND 4+ years business planning, strategy consulting, finance, business development, corporate strategy, product strategy, analytics, or related experience Bachelor's Degree in Engineering/Computer Science, Economics, Business, or related field AND 8+ years business planning, strategy consulting, finance, business development, corporate strategy, product strategy, analytics, or related experience OR Master's Degree in Business Administration (MBA), or related field AND 6+ years business planning, strategy consulting, finance, business development, corporate strategy, product strategy, analytics, or related experience OR equivalent experience. 8+ years business planning, strategy consulting, finance, business development, corporate strategy, product strategy, analytics, or related experience Experience developing business strategy, portfolio strategy, pricing strategy, product strategy, or growth strategies within technology, devices, hardware, or consumer electronics businesses. Experience building forecasting models, financial models, scenario analyses, and business cases used to drive executive decision making. Executive communication skills with the ability to simplify complex analytical, customer, market, and financial topics into clear business recommendations. Demonstrated ability to influence cross-functional stakeholders and drive alignment across Product, Marketing, Finance, Sales, Engineering, and Operations organizations.