Core Responsibilities Web Technology Strategy Own the technology strategy for commercial web measurement and customer journey instrumentation. Define how web platforms support business capabilities such as customer journeys, AISEO, personalization, operational monitoring, and engagement signals. Establish platform direction, technical standards, and implementation patterns across the web ecosystem. Evaluate new web technologies, measurement approaches, and platform capabilities. Serve as a trusted advisor to business leaders on web technology investments and tradeoffs. Standards, Governance & Architecture Establish and maintain web tagging, metadata, taxonomy, and measurement standards. Govern how customer journey signals are captured across web platforms. Define platform boundaries, responsibilities, and sources of truth. Lead cross-platform design decisions and standards adoption. Create governance processes for implementation reviews, exceptions, and change management. Platform Capability Management Maintain a capability-to-platform framework that clearly defines what each platform does and why. Define where technologies such as AEM, Adobe, Demandbase, Fabric-connected services, and future platforms should be used across the customer journey. Identify capability gaps, duplication, overlap, and technical debt across platforms. Ensure platform investments align to business priorities and customer journey requirements. Bachelor's Degree AND 6+ years experience in engineering, product/technical program management, data analysis, or product development OR equivalent experience. 3+ years of experience managing cross-functional and/or cross-team projects. Preferred Experience Deep expertise in web platforms, web architecture, and digital measurement technologies. Understanding of web tagging, telemetry design, metadata models, and customer journey instrumentation. Experience with platforms such as AEM, Adobe Analytics/CJA, Demandbase, Power BI, and related web technologies. Ability to operate comfortably with both technical engineering teams and non-technical business stakeholders. Proven success leading cross-organizational initiatives without direct authority. Experience establishing governance models, standards, and operating frameworks at scale.