The Territory Manager – Sales (Retail) will lead NEDS' B2C sales efforts throughout the Delhi NCR region. Reporting to the Trade Sales head, you will develop and execute retail strategies, nurture a network of primary and secondary dealers, and ensure the company's electrical and digital solutions achieve market penetration and revenue goals. • Create and implement a territory sales plan aligned with corporate objectives. • Identify, onboard, and manage primary and secondary retail partners. • Achieve monthly and quarterly sales targets for the Delhi NCR B2C market. • Conduct market analysis to spot trends, competitor activity, and growth opportunities. • Lead promotional campaigns and product launches in retail outlets. • Provide training and support to dealer sales teams on product features and selling techniques. • Handle customer escalations and ensure high levels of satisfaction. • Prepare and present regular sales performance reports and forecasts. • Coordinate with supply chain and logistics to ensure product availability. • Maintain compliance with company policies, pricing guidelines, and regulatory requirements. • MBA or a technical degree (Engineering/Electrical) from a recognized institution. • Minimum 5 years of B2C retail sales experience, preferably in electrical or digital products. • Proven track record in primary and secondary sales channel management. • Exceptional convincing and negotiation skills. • Highly adaptive with a proactive, initiative‑driven mindset. • Strong communication and interpersonal abilities. • Ability to travel extensively across Delhi NCR. • Proficiency in CRM and sales analytics tools. • Knowledge of the Indian retail landscape and consumer behavior. • Result‑oriented with a focus on achieving and exceeding targets.