Achieve branch targets for all products and ensure profitability of the unit. Ensure quality of business and operational efficiency through process adherence. • Maintain regular & continuous relationship with existing and potential customers; constant study of the market and identify market trends to –aid innovation and /or to meet the need(s) of customers by up-sell/cross-sell of products. Initiate, implement/coordinate and participate in marketing for achieving the above. • Achieve customer delight through efficient customer service. Retain existing customers and acquire new continuously. Collaborate with various departments to ensure smooth functioning of the branch. • Ensure operational adherence as per manual of instruction and laid down policies and practices. Mitigation and prevention of risk (material & people) by early and timely detection of fraud(s) and up-hold the vision and values of the organization and goodwill of customers. • To ensure organization revenue flow and protect customers long term interest by regular follow, minimal in melting loss and judgmental skill in appraisal of gold. • Suggest and implement cost effective marketing activity specific to the region and increase the customer walk-in and conversion of transaction. • Efficient maintenance of branch books of accounts, documents and statutory records and upkeep of branch premises and physical assets. Liaison and coordination with statutory authorities and /or external agencies and ensure compliance adherence, rule of law.