Key Responsibilities 1. Regional Strategy & Business Planning • Develop and execute a regional business development plan for Central America and the Caribbean aligned with Boar’s Head Brand’s strategic objectives. • Identify and prioritize premium markets, channels, and customer segments with the highest growth potential. • Support setting annual volume and distribution targets for the region and individual markets. • Monitor market trends, competitor activity, and customer insights to adjust strategy and tactics as needed. 2. Customer & Partner Management • Build and manage strong relationships with key retailers (modern trade, premium supermarkets, gourmet specialty stores) and foodservice accounts (distributors, hotels, restaurants, cafeterias, etc.). • Execute joint business planning (JBP) with strategic customers, including assortment, pricing, promotion, service, and merchandising plans. • Support the negotiation of commercial engagements, including terms, trade investments, and promotional programs, in line with company guidelines. • Support local retailers, distributors, and importers to ensure proper execution, service levels, and brand standards. 3. Sales Execution & Performance Management • Drive volume growth, premium distribution, and product availability across the region. • Track and analyze volume performance and key KPIs by market, channel, and customer. • Develop and manage regional volume pipelines and new business opportunities. • Conduct regular business reviews with customers, distributors, brand ambassadors, and internal stakeholders. 4. Retail & Foodservice Activation • Partner with customers to ensure best-in-class in-store execution (planograms, shelf placement, service, POS materials, sampling, and promotional activities). • Visit and evaluate all retail locations and key food service outlets to ensure alignment with Boar’s Head Brand standards. • Identify opportunities for menu placement, concept development, and operator solutions in foodservice. • Collaborate with Marketing on regional campaigns, trade marketing programs, and brand-building activities. 5. Operational Coordination & Compliance • Coordinate with internal teams on forecasting, inventory planning, logistics, and service levels to ensure reliable product supply. • Support the management of importation, regulatory, and labeling requirements in each market, in partnership with internal and external stakeholders. • Ensure compliance with Boar’s Head Brand policies, including sales policy, brand standards, quality, and food safety requirements. 6. Reporting & Analytics • Prepare monthly and quarterly business reports summarizing performance, key initiatives, risks, and opportunities. • Maintain an accurate view of customer and opportunity pipelines, including new accounts and product placements. • Provide market intelligence and recommendations to senior leadership on regional strategy and resource allocation. Qualifications Education • Bachelor’s degree in Business Administration, Marketing, International Business, or related field required. • MBA or advanced degree is a plus. Experience • 5–8+ years of experience in Sales, Business Development, or Key Account Management, preferably in the food & beverage, CPG, or retail/foodservice sector. • Proven track record managing pan-regional markets and/or export business, ideally in Central America and the Caribbean. • Experience working with large retail chains and food service distributors/operators. • Prior experience with premium brands, value-added products, and elevated consumer experience environments is highly desirable. Skills & Competencies • Strong commercial acumen and negotiation skills. • Demonstrated ability to develop and execute business plans and deliver results. • Excellent relationship-building and stakeholder management skills. • Strong analytical and problem-solving capabilities; comfortable working with data and mathematical metrics. • High level of organization, planning, and project management. • Ability to work effectively in a matrixed, cross-functional environment. • Self-starter, hands-on, and comfortable operating with a high degree of autonomy in a regional role. Language & Travel • Fluency in English and Spanish required. • Willingness and ability to travel frequently (40–60%) within Central America, the Caribbean, and to Boar’s Head offices and key events. Reporting Relationships • Reports to the Director of International Business Development. • Direct reports: None initially, but it includes indirect reporting and leadership influence on the Brand Ambassadors at the local level. Key Performance Indicators (KPIs) • Volume growth by market and channel. • Distribution and availability of Boar’s Head Brand products. • In-store merchandising and execution of successful consumer/shopper-facing events. • Adherence to trade investment guidelines. • Execution of joint business plans and brand activation programs. • Customer satisfaction and strength of strategic partnerships.