About Plotline Plotline helps consumer brands build powerful relationships with their users through thoughtful decisions made for each individual user. Product and growth teams at Meesho, SBI, Dream11, CoinDCX, BharatPe and Upstox use Plotline to move the metrics that matter. Behind the scenes, we power over 5 billion API calls a month and reach more than 150 million users, and we are growing fast internationally. We're fast-moving, well-funded, obsessed with craft and allergic to AI slop. The Role We are looking for a driven, outbound-focused Sales Development Representative to build a pipeline for the India market. You will be the first point of contact for mid-market and enterprise prospects, opening conversations with Director-level and above stakeholders, including CXOs, and booking qualified meetings for the India Account Executives. This is a hands-on prospecting role. You will research accounts within the defined TAM, reaching decision-makers through calls, email and LinkedIn, and converting interest into sales-qualified meetings. What You’ll Do • Prospect into SMB, mid-market and enterprise accounts in India as per the defined TAM and ICP. • Run multichannel outbound: direct cold calling, personalised emails and LinkedIn outreach. • Engage Directors, VPs and CXOs (CPO, CMO, CDO, CGO, Head of Product, Head of Growth, etc.) and articulate relevant value in brief conversations. • Qualify prospects on need, authority, budget and timing, and book discovery meetings for the AE. • Use Apollo, Lusha and similar tools to build targeted lists, find verified contacts and run sequences. • Log all activity and lead status accurately in the CRM. • Test and refine scripts, email copy and LinkedIn messaging based on response data. Must have • 1-3 years of experience in a BDR/SDR or outbound sales role selling to companies in India. • Experience prospecting into SMB, mid-market and enterprise accounts pitching SaaS platforms. • Comfortable cold calling and holding credible conversations with Director-level and CXO stakeholders. • Hands-on experience with calling, personalized email and LinkedIn outreach. • Working knowledge of Apollo, Lusha, Sales Navigator or similar tools, and a CRM such as Salesforce or HubSpot. • Excellent spoken and written English. • Strong research skills and the ability to personalise outreach at scale. Outcome • 4 SQLs per month, in line with TAM coverage